Small Business Growth

Top four reasons why it is important for a small or mid-sized business to consider branding.

1. To increase your standing
A brand makes you look qualified and professional, it can go a long way towards making your business appear reliable. Consumers base their buying decisions on brand and brand identity.

2. To be unforgettable
People remember what they see more than what they hear. Having a brand identity puts your company in the customers’ minds. Consumers place an inherent value on products or services, which are branded.

3. To stand out from the crowd
Color schemes and fonts that fluctuate from business cards, to printed material, to the website will make your company seem like a small business. However, a carefully executed brand identity will give your small business a uniformity others do not have.

4. To give a sense of constancy
The uniformity of a brand offers the appearance of trust and respectability; it increases the value of your product or service in the consumers’ eye, as well as giving a sense of structure

Brand Design by 828 Project

Customers use their instincts to determine the value of a product or service. Your brand determines in the mind of these customers your companies worth. The question should not be what is the cost of a brand, but can you continue paying the price to overlook your brand?

Sure, it is easier to base your brand and your brand identity on what someone who has come before you has done, however, it only serves to lessen your identity; at best, it makes you a clone, at worst it drives more customers to what they perceive as the superior brand- the one you emulated. It is okay, and a smart business practice to follow their gameplan, as long as you do not follow them. Do not play follow the leader.

The idea of creating a brand and a brand identity is to set yourself apart from the competition, not fall in line alongside them. A brand from 828 Project will take the unique aspects of your company and build an identity around it. If you do not know it, we can help you find your niche, and your brand identity can help promote that niche. Even if the niche is not unique to you, we can find some qualities and aspects to your company that will allow your brand to stand apart from the competitors.

What’s remarkable about your business? When you choose 828 Project, we will take that remarkable item and turn it into that extraordinary sales tool called a brand.

Fresh ideas for the small business

Fresh ideas for growing your business A brand is a guarantee, big picture, and the promise that exists in each customer's mind when they think about a product or service. People fall in love with, have confidence in, and respect a brand.

A logo is only 10% of any successful brand; for the other 90% you need branding and corporate identity.

Affordable prices

Afforable solutions are within your reach The terms branding and building a brand were synonymous with large design and marketing firms and companies with fat wallets.

With 828 Project now any business can afford to create a lasting brand and a memorable brand identity.