A brand is a guarantee, big picture, and the promise that exists in each customer's mind when they think about a product or service. People fall in love with, have confidence in, and respect a brand.
A logo is only 10% of any successful brand; for the other 90% you need branding and corporate identity.
The terms branding and building a brand were synonymous with large design and marketing firms and companies with fat wallets.
With 828 Project now any business can afford to create a lasting brand and a memorable brand identity.