Branding is both a noun and a verb; it is the design of the brand itself, but it is also the brand promotion. Branding is the foundation of your marketing efforts; it is the seen face of your company and the unseen value of your service. It is creating a unique identity for your products or services.
The art of branding is a tool, when implemented properly, leaves a lasting impression of your product in the consumers mind. Your brand, and branding in general, is the single most important thing you can do to drive business.
Branding is not just logo design; it involves a combination of brand naming with brand identity.
It is such a minor thing that the naming of the brand often gets overlooked by other areas of identity. Even this small matter can have a lasting effect on the brand equity. Too often a brand is viewed as generic or sterile, and if your brand is viewed as such, your product will be as well. A fantastic brand name is one of the most influential objects in branding. A brand name has much riding on it- not only is it a snapshot of your company or product, but it is the first image that a consumer sees. When 828 Project is considering a brand name, we take into account memorability, any positive or negative images associated with the name, ease of comprehension and even as far as domain name availability.
Every brand should tell a story, and that story is your brand identity. A pair of arches that resemble an 'M' or an apple with a bite taken out; each of those are a start to their brand identity. In short brand identity is the message you will to present to the consumer. But a successful brand identity goes beyond mere band imaging; brand identity is the total plan that a company delivers to the consumer. It may be a series of features and characteristics, support or service, quality, performance, benefits or values associated with the company or product. 828 Project treats brand identity as a product itself. It has function, perceived worth, a personality unto itself and a place in the consumers mind. Brand identity is everything for which your company wants to be recognized.
A brand is a guarantee, big picture, and the promise that exists in each customer's mind when they think about a product or service. People fall in love with, have confidence in, and respect a brand.
A logo is only 10% of any successful brand; for the other 90% you need branding and corporate identity.
The terms branding and building a brand were synonymous with large design and marketing firms and companies with fat wallets.
With 828 Project now any business can afford to create a lasting brand and a memorable brand identity.
