Small Business Solutions

A brand touchpoint is simply one of the many diverse ways that a brand intermingles with and makes an impression on customers. Brand touchpoints have legs, they go further and faster than any sales rep.

On one hand the term brand touchpoint may seem synonymous with marketing material but it goes beyond just that. It is marketing material, promotion, sales and even customer service. In short, a brand touchpoint is anything that expresses brand awareness to the customer.

The key to implementing successful brand touchpoints is in diversity. Touchpoints can include trademarks, letterhead, business cards and brochures to websites, signage, advertising, and even vehicle graphics.

With Brand Design from 828 Project we will not only create for you a new brand, but can create any touchpoints you need to etch your brand in the customers mind. Below you will find some examples and further information the "big four" touchpoints.

Domestic Interior

The business card is a portable marketing tool; it is a reflection of the company. Business cards tie into brand design by use of paper stock, color, iconography, text and images.

Office Interior

Brochures continue to be an effective and popular marketing and branding tool. Brochures invite the customer to learn more about the company or service offered by being easy to understand and very user-friendly. Uniformity is the key to designing a brochure that acts as a branding device.

Domestic Interior

Communication helps to build a brand, and one of the best ways to communicate is via signage. Signage can range from small window decals, to billboards and tradeshow displays. Signage, of whatever form, is a 24/7 brand communicator.

Office Interior

Advertising is information, influence and persuasion. Advertising works to build brand awareness. The standard and staple is print advertising but internet and banner ads are fast taking on a key role in delivering the message.